B2B Buyer Insights


Continuous Thought Leadership is most useful

when it drives Commercial Insight for the sales team. 

people standing inside city building

About Us

B2B Buyer Insights is an agency that assists clients build sustainable demand. 

There are no silver bullets when it comes to winning and keeping customers.  Customer loyalty is earned by managing the entire lifecycle and journey. 

There are specific processes and methodologies that exist to drive “commercial insight” which creates differentiation and changes the conversation.

We create custom thought leadership solutions that drive revenue and loyalty for our clients.

These solutions vary from bespoke ABM programs for building and sustaining opportunity funnels to customized engagement solutions for gaining and keeping customers. 

Our Work

Our latest thought leadership content

Genefa Murphy discusses thought leadership and commercial insight (part 2 of 2). 

Lynn Teo discusses digital transformation in healthcare (part 2 of 2). 

Lynn Teo discusses digital transformation in healthcare (part 1 of 2).

Andrew Baird discusses how business outcomes drive differentiation

Julie Knight-Ludvigson thinks like a customer

Steve Arentzoff talks MarTech stack Alignment

Brett King - The Rise of techno socialism - Part 1 of 3

Brett King - The Rise of techno socialism - Part 2 of 3

Brett King - The Rise of techno socialism - Part 3 of 3

Dr. Damian Tan discusses the future of humanity

Barbara Gray - The New AI Decade (part 1 of 3)

Barbara Gray - Value Pyramid – Practical Use and Application (part 2 of 3)

Barbara Gray - The Future of Financial Services (part 3 of 3)

Transforming Credit at Guppy.AI with Sanjib Kalita

Transformation of Pay in the Digital Economy with Jeanniey Walden.

Empowering People in the Digital Economy with Corby Fine

The Next Wave of Digital Payments with Steve Klebe

Reclaiming Billions in the Digital Economy: James Ronca

The 2020s: Decade of Dynamic Payments with Bruce Burke

The Next Normal in Technology Demand Generation with Samantha Foley

How Channel Partners Complicate Demand Generation

Contact Center Transition Driven by Digital Transformation and the Pandemic with Scott Kolman

Customer Journey as a Continuous Loop with Genefa Murphy (part 1 of 2)

Drive growth by aligning with customer lifecycle with Bill Hurley

Executive Team

Shastri Purushotma

Shastri is the Chief Content Officer at B2B Buyer Insights.  Shastri has a wealth of tech and content experience in addition to his years of service to free political prisoners in Iran. 

Jeff Leroux

Jeff is the CEO of B2B Buyer Insights. Jeff is a seasoned Silicon Valley executive with sales, marketing and consulting roles at leading tech and startup companies. 

Vincent Manlapaz

Vincent is an advisor.  He is a Client Success thought leader and industry expert. 

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